Is Nokia's "Blown away by Lumia" marketing campaign in India unethical? Samsung thinks so.

WP Central

Nokia has been aggressively marketing their Lumia family of Windows Phones on a massive global scale, with events sporting 4D projections, augmented reality experiences, and live music performances the manufacturer appears to have extraordinarily deep pockets for the marketing upkeep, something that Microsoft needs from an OEM with its new mobile platform.

As well equally Nokia we've seen Microsoft pushing hard with carriers and the famous Smoked by Windows Phone campaign. Following on from this successful array of stunts, Nokia has kicked off "Diddled abroad by Lumia" in India, which hasn't gone downwards too well with Samsung, who is backing the Galaxy family unit of devices. The Finnish manufacturer also took to the streets in the UK with the "Lumia Challenge", sharing the same concept.

Back to the "Blown Away by Lumia" campaign in Republic of india, check out the following video, which is ane of many adverts Nokia has where competitor handsets are literally 'blown away' past Lumia Windows Phones.

Every bit with the Smoked by Windows Telephone challenges, contestants accept to try and all-time the Windows Phone (a Lumia handset in this case) with general smartphone tasks, such as taking a photo and uploading it to Facebook. Which e'er device completes the chore starting time wins. Should the contestant lose, they have to hold upward a sign that reads: 'My telephone just got blown away by the Nokia Lumia'.

Nokia explains the challenges were validated by Nielsen, with Nokia India Managing director of Marketing, Viral Oza, commenting the following on the accusations of unethical candidature:

"The Lumia 800 emerged every bit a articulate winner by winning 94% of the total 104 challenges timed by Nielsen. This challenge has not been created to target contest only to highlight the social media capabilities of the device."

Samsung, however, shares a different view and an Indian spokesperson stated that the campaign is "clearly unethical". The complaint is based on the view that the video clips Nokia has uploaded mostly target the Korean manufacturer'due south popular devices. It'south a vehement battle between the two handset makers in India so it'll be interesting to see how this plays off in the futurity, especially with Samsung'southward Windows Phone lineup.

What practice you guys recall of Samsung's claims?

Source: India Times

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